MEDIA WATCH: ends 2010 stronger than ever... More than 5 million hits for the year

After completing its second full year of operation and its third year on the Web, the "new" Substance website — — continues to gain visitors and hits over time. With the totals for the year 2010 (January 1, 2010 through December 31, 2010) compiled by Google's "Site Stats," Substance on the Web yielded more than five million hits in 2010, compared with a little more than half that for 2009. Other stats increased proportionately over 2009 as well. The year 2008 was incomplete as the website was just being launched during the second half of the year.

The data for 2010 showed increases over the previous year in all categories recorded by Site Stats, which are compiled independently of the Substance staff.

For the year ending December 31, 2010, Substance had 75,170 unique visitors, 172,239 visits, 634,202 pages, and 5,322,707 hits. By contrast, for the year between January 1, 2009 and December 31, 2009, the site had 56,867 unique visitors, 102,284 visits, 358,045 pages, and 2,364,338 hits. For the roughly half year the site was in operation for 2008, the numbers were 10,575 unique visitors, 17,293 visits, 78,254 pages, and 200,909.

According to Dan Schmidt, who handles the programming for the Substance site, Substance is now one of the top four sites visited by people who do a search for Chicago Public Schools.

Between 2002 and 2008, Substance had a site that was at

That "old" site, as it is now referred to in the Substance "Links", has been maintained and is available for back issues. No issues of Substance are available on the Web before March 2002 because of financial constraints. Substance remains a low-budget news and analysis service whose staff reports based on a unique business model. During 2010, Substance ran regular advertising in both the Web and print editions, most for the Chicago Teachers Union election campaign. Dan Schmidt has agreed to handle advertising marketing for 2011 in an attempt to expand regular revenues from advertising. Readers who wish to discuss ad rates and placement can contact him at the following web address: or by contacting the Substance office by phone for a phone referral (773-725-7502).

As of January 1, 2011, had posted more than 3,000 articles (or other types of print "content," such as Subscripts) and more than 2,700 graphics (mostly photographs). In July 2010, the Substance editorial work was reorganized when the editor (this reporter) began working as a consultant for the Chicago Teachers Union. The editor-in-chief since July 2010 has been Sharon Schmidt.

At the present time, Substance provides print subscribers and readers with unique content which is not posted to the Web. Whether back issues of Substance to the publication's founding in 1975 will every become part of the digital world depends on increased revenue to support a project such as that. For the time being, and into 2011, the Substance editorial staff is promising more timely coverage of news from Chicago and around the nation, with increasing coverage in photographs and video as well. 


January 7, 2011 at 11:46 PM

By: For Substance


Thank You Team Substance!!

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